Analysts of Nielsen IQ Russia told how the assortment of products in stores could change in the dairy market as an example. At the end of 2022, the range of dairy products decreased by an average of 8%, and the dynamics of sales in volume terms was -2.8%. And in the group of modern dairy products (yogurts, dairy desserts, etc.) there is a risk of further reduction in the range.
Traditional products, such as milk or sour cream, account for 70% of the industry’s cash sales, but their assortment is severely underrepresented on store shelves – its share in the assortment reaches only 40%. And modern dairy products contribute less to the development of the industry, but take up more space on the shelf.
“Given the negative sales dynamics of the modern group, which is easier for buyers to refuse, there is a risk that retailers will continue to revise the range and give more shelf space to a segment that is more significant in terms of monetary sales – traditional products,” the analysts summed up.
Full version on the Nielsen IQ website: There is a risk of further reduction in the range of modern dairy products